NOTE: I'm currently launching this program through Kickstarter, so the Patreon membership management option is not available yet!

Ready to Grow Your Wide and Direct Sales Revenue?

Master algorithms and advertising on all the major ebook, print and audiobook retailers—Kobo, Apple Books, Google Play Books, Barnes and Noble, and Amazon—and build your direct sales through your website, special offers, and more.

The Go Wide, Grow Wide Incubator is a membership program that focuses on algorithms, advertising, and savvy authorship.

I want to enroll now

Are you a savvy author who wants to scale their work far and wide over time? Who wants to make more money with less writing? Who wants to set up systems that sell more books for you without you having to release something new? Who wants your advertising to work well again? And who wants to have a really enjoyable life with less stress and burnout? The Go Wide, Grow Wide Incubator may be the place for you!

Are You Hoping To Go Wide in the Next Year?

Portrait of a Latina woman taking notes in a distance learning class from home. Vertical image of a woman typing on a video call receiving class.

Maybe you know you want to be wide, but you don’t know the path to making good money at it. Your books do better in exclusivity and subscription programs where you can get conversion on your advertising. You always end up going where the money is flowing, but secretly you crave a slower publishing pace and more control over your author career.

Or maybe you’re already wide in ebook, but you know you need to explore audiobooks, translations, fiction, apps, direct sales, fan-based platforms (Kickstarter, Patreon) but it feels overwhelming. The big talk is in bringing more buyers in and making more revenue per buyer, but it’s a whole new set of platforms that take time to set up and nurture. You keep saying you’ll get to it, but the months pass by and you wish someone would just tell you what to do to make more money from your backlist.

Are You Hoping To Grow Wide in the Next Year?

Maybe you are wide already and you want to scale your revenue in ways that feel under your control. You know how to sell books with advertising, but it feels hard to get traction on some retailer platforms. And you know that the money is in the backlist, but you aren’t sure how to drive more readers and sales to your much expanded catalog beyond email promotions.

Or maybe you want to get your books into new formats and try cool storytelling experiments, but audiobooks and translations are expensive and you aren’t sure how to justify the costs. Your books are selling fine, but would an audiobook or translation of your most popular series make its money back within the first year or two? This is the math so many authors are trying to do on their wide catalog… And it’s not clear yet whether things are going to add up profitably for you.

Businessman and a businesswoman working together in the modern office space.

You're not alone

The Topic of "Wide" is a Massive One.

You may be interested in going and growing wide because you want more stability and less stress in your career.

You’ve done the work of creating a backlist, but now there’s a whole new set of skills to learn to exploit that intellectual property in smart and savvy ways.

And there are so many ways to do it that it feels like you’re always missing out on something and leaving money on the table, because you can’t be everywhere at once.

Overwhelm is real. Your to-do list is infinite.

And while you didn’t expect to not face any challenges, you did hope that there would be some advanced guidance and a clear path to success.

Join a Community of Advanced Authors

You Need an Incubator—A Place To Grow Your Knowledge, Catalog, Sales, and Audience at a Pace That Feels Good

In a world where there are endless ways to make money with your stories, authors have more options than ever. We get to choose how to make it work based on our interests, strengths, and skill sets.

This requires experimentation, iteration, and optimization at each platform we use. And this incremental learning and growth isn’t going to happen without accountability, community, mentorship… and   s p a c e   to explore.

 

Introducing

The Go Wide, Grow Wide Incubator

5-8 videos on a wide publishing topic each month, specializing in algorithms, advertising, and direct sales, hosted in Teachable. 12 months of set topics that are taught at a new level every year (schedule below). Group mentorship through our community space on Circle. Other fun goodies and bonuses, some of which will be a surprise. For Platinum members, group mentorship live calls (replays available) and unpacking a Direct Sales project every month.

I want to enroll now

NOTE: I'm currently launching this program through Kickstarter, so the Patreon membership management option is not available yet!

Gold Membership

  • Get immediate access to the full foundations course, which helps authors build product and sales funnels to help move their books on autopilot
  • Learn algorithms and advertising for wide authors systematically, by platform, one per month, in a guided set of accountability posts and with others in the community so you benefit from their questions and input
  • Post your assignments and get tailored feedback on your project—your description, your ad copy, your landing page, and more—through the group mentorship, and learn from what others are doing well too!
  • Stay abreast of news in the wide publishing world through both the community and Monica’s (sometimes irregular) analyst newsletter (hosted on Substack but cross-posted to Patreon for free).

Platinum Membership

  • Enjoy all the benefits and perks that Gold members receive (of course!) and gain access to bonus content sooner
  • Join live Group Mentoring calls (at least two a month to hit all time zones) and ask all your questions, plus we can “hot seat” or workshop your current project to give you tailored advice and a clear path forward.
  • Create a new Direct Sales project every month (or whichever months you’re up for it!) based on a mini-course of 1-3 videos + a case study of one of Monica’s experiments (usually fiction, but sometimes nonfiction). The project is meant to fit into a weekend, and executing a few of these a year is found money that could more than pay for your Incubator membership.
  • Enjoy a private and year-round community just for the platinum members, where Monica may post extra content and where we’ll probably talk a lot more about direct sales.

The Schedule & Curriculum

The Go Wide, Grow Wide Incubator:
Month by Month Calendar

In the Go Wide, Grow Wide Incubator, we spend a month deep-diving into each topic over the course of 5-8 lessons spread over the first two or three weeks of the month. Each lesson comes with a short homework assignment so you can move forward and ask questions as we go along.

The last week of each month is set aside for additional integration, implementation, catch-up, calls, and community.

The schedule stays the same year to year, so you can revisit topics you missed, come at the topic from a new angle (print, audiobook, or translations), or focus on a new track (new tracks around fiction apps, translations, advertising, or direct sales may be added over a time and as needed).

Portrait image of a young businessman typing on his laptop while wearing a check shirt and glasses, with a cup of coffee on the ready

January

Direct Sales: Ecommerce Website​

Ready to sell on your website (or curious what it might take? Ebooks, print books, and audiobooks all have different challenges when it comes to selling direct. You’ll learn:

  • A basic checklist of things to consider, from driving traffic, to taxes, to software, and more
  • What to do after you set up your ecommerce website: finding readers, increasing order amount, converting your email list, and more
  • Smart optimizations you can make to your ecommerce website that add more revenue to every purchase

February

Audiobook Optimization

Do you have audiobooks? (Or do you wish you did?) Audiobooks can be pricey to make and challenging to sell, especially when there are fewer options for promotion than ebooks and the markets are much smaller globally and in English-language countries. You’ll learn:

  • Unique ways you can fund your audiobooks and why you might want to
  • How to take advantage of AI-read audiobooks regardless of whether you've published other audiobooks or not
  • How to get paid more for audiobook and audio streaming of your content—and why this is a natural move, given publishing trends
Group of business people working together in the modern office space.
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March

Kobo Algorithms and Optimizations

Every retailer has a different philosophy to selling books and algorithms that reflect this. Learn what’s the same and different with this retailer and how your book catalog aligns to what they want to promote!

  • How sales rank works at this retailer, plus category, search, and bestseller list optimizations that will help you rank higher.
  • How the various carousels work to bring you visibility, and how you can gain more visibility in the store with their help.
  • Hot buttons in the algorithm that can be tapped via targeted traffic through social media, email marketing, and advertising.

April

Facebook Advertising

Learn targeting, messaging, and more for this major ad platform for book sales.

  • How to find targeted audiences that will like your work (and how many times you need to get in front of them to make an impact)
  • Why Facebook is a great place to build your email list of leads that you can then send to retailers.
  • How to come up with a multi-tiered strategy that shows readers the right narrative to get them excited to buy your books.
Full length portrait of smiling woman sitting at the rock by the see and using her personal computer. Beautiful female working online. Small business.
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May

Amazon Algorithms and Optimizations

Every retailer has a different philosophy to selling books and algorithms that reflect this. Learn what’s the same and different with this retailer and how your book catalog aligns to what they want to promote!

  • How sales rank works at this retailer, plus category, search, and bestseller list optimizations that will help you rank higher.
  • How the various carousels work to bring you visibility, and how you can gain more visibility in the store with their help.
  • Hot buttons in the algorithm that can be tapped via targeted traffic through social media, email marketing, and advertising.

June

Amazon Advertising

Learn targeting, messaging, and more for this major ad platform for book sales.

  • How to find targeted audiences that will like your work (and how many times you need to get in front of them to make an impact)
  • Why Amazon advertising is so critical for wide authors—and how to make it work better on paid sales rather than pagereads!
  • Some of the best ways to boost permafree downloads using Amazon ads to target the organic reach of Amazon's algorithms (without breaking the bank!)
Trendy mature man working from home with laptop
Pretty young Caucasian girl college student writing in her notebook.

July

Google Play Algorithms and Optimizations

Every retailer has a different philosophy to selling books and algorithms that reflect this. Learn what’s the same and different with this retailer and how your book catalog aligns to what they want to promote!

  • How sales rank works at this retailer, plus category, search, and bestseller list optimizations that will help you rank higher.
  • How the various carousels work to bring you visibility, and how you can gain more visibility in the store with their help.
  • Hot buttons in the algorithm that can be tapped via targeted traffic through social media, email marketing, and advertising.

August

Print Book Optimization

Print books are becoming a big business for independent authors, especially when they create special editions that can also be printed on demand or in small print runs!

  • How to optimize your print books at retailers using IngramSpark, KDP Print, and Barnes and Noble Press
  • How to sell your books through drop ship fulfillment services through either a retailer or your own website
  • Holding your own inventory and creating a setup that helps you sell books direct at events and signings, through Kickstarter and Patreon, through a direct sales special offer or website, or more
Young Indian Asian woman uses a laptop in a stylish home
at work, building, business, businessman, casual, city, company, corporate, entrepreneur, executive, illuminated, job, late, late night, lifestyle, light, man, manhattan, modern, new york, night, office, profession, professional, shirt, skyline, skyscraper, urban, view, window, work, work place, working, workplace, young, woman

September

Direct Sales: Special Offers

Not ready for a full-on direct sales website, but want to experiment with offering something fun to fans and new readers alike? You may be looking for a direct sales special offer!

  • How to get your audience ready for and used to holiday offers that start in September, close by October, and ship at the end of November
  • What you should be offering for the biggest profitability and easiest fulfillment, while also creating something unique that can't be found in stores
  • How to set up the offer and drive new traffic and readers to it (along with your current email list)

October

Barnes and Noble Algorithms and Optimizations​

Every retailer has a different philosophy to selling books and algorithms that reflect this. Learn what’s the same and different with this retailer and how your book catalog aligns to what they want to promote!

  • How sales rank works at this retailer, plus category, search, and bestseller list optimizations that will help you rank higher.
  • How the various carousels work to bring you visibility, and how you can gain more visibility in the store with their help.​
  • Hot buttons in the algorithm that can be tapped via targeted traffic through social media, email marketing, and advertising.
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Cheerful young african woman doing a school assignment on her laptop in the cafeteria.

November

Bookbub Advertising

Learn targeting, messaging, and more for this major ad platform for book sales.

  • How to find targeted audiences that will like your work (and how many times you need to get in front of them to make an impact)
  • How to support a permafree or $0.99 Bookbub Featured Deal and why you almost always need to for greater effectiveness
  • How to low-cost drip traffic to your permafree and $0.99 downloads at retailers
  • Whether you should send Bookbub ads to your direct sales website and what to send them to if you do

December

Apple Books Algorithms and Optimizations​

Every retailer has a different philosophy to selling books and algorithms that reflect this. Learn what’s the same and different with this retailer and how your book catalog aligns to what they want to promote!

  • How sales rank works at this retailer, plus category, search, and bestseller list optimizations that will help you rank higher.
  • How the various carousels work to bring you visibility, and how you can gain more visibility in the store with their help.
  • Hot buttons in the algorithm that can be tapped via targeted traffic through social media, email marketing, and advertising.
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Bonuses

Enroll now and you’ll also get bonus trainings unlocked for the first six months of your membership! Most months include a training for gold members and two trainings for platinum members. Most of these bonuses cannot be purchased separately and are not available outside of this program.

Month #1 Bonus: Go Wide, Grow Wide Foundations Course (A $497 Value)

You’ll get all the recordings from the Go Wide, Grow Wide Foundations course that Monica hosts in her free Facebook group.

Month #1 Bonus: Transitioning to Wide Workshop (A $197 Value)

If you’re planning your transition to wide after a stint in exclusivity, this video is a crash course in the different options you have and how to make it work.

Month #1 Platinum-only Bonus: Transitioning to DIrect Sales Workshop (A $297 Value)

Want to minimize your risk in a transition to less exclusivity? Want to move more of your readers to a direct sales model? This video will give you important guidance on how to make the transition to direct sales as smooth as possible.

Month #2 Bonus: Booming Book Launch MINI Course (A $297 value)

Wondering how to launch your book on wide retailers? This guide gives you everything you need to have a booming book launch while published wide.

Month #2 Platinum-ONLY Bonus: Plan Your BOok Launch Workbook Printables (For Wide + Kickstarter) (A $97 value)

Wondering how to launch your book on wide retailers? This guide gives you everything you need to have a booming book launch while published wide.

Month #3 Bonus: Wide Marketing Audit Workshop (A $197 Value)

If your catalog has been wide for a while, these audits will help you evaluate your presentation on each retailer and find areas where you could be making more passive income.

Month #3 Platinum-Only Bonus: Wide Pricing Audit Workshop (A $97 Value)

Having pricing issues in your book catalog? This video will show you how to run a pricing audit on your books to end price-matching issues and make sure you are getting paid your fair share on retailers. Use it to check this yourself, or send it to your assistant if you have a large catalog!

MONTH #4 BONUS: WIDE EXPEDITED EMAIL GROWTH WORKSHOP (A $297 VALUE)​

Email is still the best place to find leads for your work, and there are fast ways to build and nurture your lead list. Get both the nurturing autoresponder and the supercharged lead-building.

MONTH #4 PLatinum-only BONUS: Monica's AUTORESPONDER VAULT + EXAMPLES OF LIST-BUILDING THAT WORKED (A $297 VALUE)

I’ll open up the vaults on my own business (nonfiction + fiction) and share some autoresponders that worked for me to get people excited about my work, plus some list-builder templates I turn to anytime I start something new. (Often!)

Month #5 Bonus: Wide Algorithms Audits Workshop (A $297 Value

How are your books performing in the wide algorithms, and what can be done to improve it? This workshop will step you through the process that you can apply to each retailer, as well as use to revamp your wide strategy, depending on your catalog.

Month #5 Platinum-only Bonus: Wide Advertising Audits Workshop (A $497 Value)

Is your wide catalog ready for advertising (promotion sites + CPC/CPM) and is advertising going to help supercharge your growth while wide? This workshop will step you through the process that you can apply to each retailer.

MONTH #6 BONUS: Fired Up Fandom WORKSHOP (A $297 VALUE)

Are you ready to get your audience excited about your work and turn your readers into true fans? Everything you can do to create fans and evangelists of your book catalog.

MONTH #6 Platinum-only BONUS: STory Uplevels WORKSHOP (A $297 VALUE)

How to excite fans in both your book and your marketing using proven psychological triggers from copywriting, public relations, marketing, sales, and story structure.

Plus, You'll also get

Extra Support and Goodies

Paid Newsletter

My Substack industry newsletter offers analysis and insight on major happenings in the independent publishing industry. I don’t put it out on a set schedule, but when I write for it, you’ll receive the content for free.

Circle Community

We will gather on Circle, which has a Facebook-like layout without the distractions and privacy issues. General and special forums stay open year-round, while topic-based forums open and close on the first of every month.

1-2 Free Ebooks

I put out a new or revised author book about once a month, and when I do, you’ll receive it. I’ve also written a book on each of the topics we cover in the program, so you’ll receive the companion book when it’s available.

Monica has been Featured in:

Meet Your Mentor

Hey there! I'm Monica Leonelle.

I’m a USA Today bestselling author, MBA, and former software engineer turned executive marketing professional turned independent author. This background gives me a unique analyst perspective on trends in the publishing industry, which I share through my work in my newsletter, books, and the Go Wide, Grow Wide Incubator.

I’ve been publishing since 2009, have 13+ years of independent author experience, and have 50+ books across multiple pen names, fiction and nonfiction.

My two series for authors include The Productive Novelist (60,000+ copies sold) and Book Sales Supercharged, co-authored with Russell Nohelty.,

Monica has Been a Speaker At:

NOTE: I'm currently launching this program through Kickstarter, so the Patreon membership management option is not available yet!

The Go Wide, Grow Wide Incubator's
Total Yearly Value with Bonuses is $2500+

Choose Your Plan: Wide, or Wide + Direct sales

Gold Membership

12 Monthly Wide Modules

$50
Monthly

  • The Go Wide, Grow Wide Incubator
  • Circle Community
  • BONUS: Substack Paid Subscription
  • BONUS: 1-2 New/Revised Ebooks per month
  • BONUS: Monthly bonuses unlocked for the first six months

Enroll at the Gold Tier

Platinum Membership

12 Monthly Wide Modules +
Monthly Direct Sales Project

$100 monthly

  • The Go Wide, Grow Wide Incubator​
  • Circle Community
  • BONUS: Substack Paid Subscription
  • BONUS: 1-2 New/Revised Ebooks per month
  • BONUS: Monthly bonuses unlocked for the first six months
  • PLATINUM-ONLY BONUS: Monthly PLATINUM-ONLY bonuses unlocked for the first six months

Enroll at the Platinum Tier

How it works

Here’s What Happens When You Join:

Enroll Now on Patreon

The membership is currently managed on Patreon. You sign up there and you are billed on the first of every month. You can sign up at any time, but we only welcome new members to the program on the first of the month.

Welcome to the Group

Once your billing goes through, on the first of every month, we add you to the appropriate monthly programs and Circle communities. You keep access to the recordings of the month’s lessons, and we close the private community for that month on the first of the next month.

Change Or Cancel Anytime

We release the schedule for the next month ahead of time so you can decide to stay, upgrade, downgrade, or cancel. We honor your choice on the first of every month, when we change over to a new section of content and a new forum within Circle.

Yes, enroll now

Is the Go Wide, Grow Wide Incubator for me?

This is perfect for you if:

  • You are a wide author, committed to going and staying wide, and have at least a small backlist to work with
  • You like incremental and systematic improvement and getting details right
  • You are ready to scale your business with advertising, direct sales, and more
  • You want to be a part of a career author community that is growing wide together and having private conversations that aren’t available elsewhere

This is NOT for you if:

  • You are 100% exclusive to a retailer
  • You’re in a hurry, want fast results, or need money right now. (I recommend the Kickstarter Accelerator for that: kickstartyournovel.com)
  • You have zero interest in working to build sales funnels, learn retailer algorithms, spend money on advertising, or try direct sales
  • You are content with conversations in free author groups or don’t value building a network of serious, full-time authors doing interesting things in publishing

FAQs

You've got questions? We have answers!

The membership is managed in two ways:

1. Through Patreon – This is a monthly signup that automatically charges you at your current level on the first of every month. There are no refunds once your card is charged, and you will be added or removed from programs based on payment.

2. Through Special Deals – We sometimes offer a 3-month, 6-month, or 12-month package through our website or Kickstarter. These are opportunities where you can grab a bundle of months in the program for a one-time, pay-in-full payment. Join our newsletter to make sure you catch these rare opportunities, as there is usually a deal or bonus involved. There are no refunds on these special sales.

You can sign up at any time before the first of the month and Patreon will charge you *on* the first of the month. At that point, we will onboard you to the program. We do not offer signup at any other point during the month (for administrative sanity) and we do not allow members to purchase past programs.

I do not respond to private messages on Circle, Facebook, or any other social media, no exceptions. These inboxes are not monitored.

If you have a question about the material, please post it in the group chat or save it for the live group mentorship calls (the latter available only to the Platinum tier).

If you have a support question, please email the support team: team@gowidegrowwide.com, or igniterstv@gmail.com.

If you have a housekeeping question, please do one of the above and it will all get sorted.

If you have a question that you must ask Monica privately, please book a 75-minute one-on-one consulting session here:

http://gowidegrowwide.com/consulting

The bonuses are distributed as people qualify for them, usually based on consecutive months in the program. The only ones that don’t depend on how many consecutive months you’ve been in the program are any special deals and packages (as described in the answer to the first question).

You are 100% free to leave and rejoin the membership month-to-month, but your bonuses will start over each time you re-sign-up to the program.

Once you’ve unlocked a bonus, you will have access to it through Teachable regardless of whether you maintain your month-to-month membership. It’s yours for as long as we maintain a Teachable site, and then yours to download after.

There are general forums which you have access to as an active member (and a special Direct Sales forum for Platinum members).

There are also monthly topic forums where we get intensive with the accountability posts and videos for that month’s topic. This is so you can mute and leave channels if you get busy or if you complete the work early. The monthly forums open on the first of the month and shut down on the first of the next month so we can close the container.

No problem! Feel free to email us at team@gowidegrowwide.com or igniterstv@gmail.com.

Because the content is delivered on the first of the month, we don’t issue refunds unless we didn’t deliver the material we said we would.

You are free to cancel your subscription anytime through Patreon—we do not manage this though, so please work with their support team if you need help. Your cancellation will go into effect for the next month of content, not the current one that is already paid for.

We are happy to work with you if you have an issue with the program, but it would usually be in the form of additional material rather than a refund on past purchases.

Please contact us if there is an issue: team@gowidegrowwide.com or igniterstv@gmail.com.

Contact Us

Don’t see your question in the FAQ’s?

You can email us directly at team@gowidegrowwide.com or igniterstv@gmail.com to get in touch with questions you have about the Go Wide, Grow Wide Incubator.

© THE WORLD NEEDS YOUR PASSION  |  TERMS & PRIVACY POLICY

NOTE: I'm currently launching this program through Kickstarter, so the Patreon membership management option is not available yet!